Embroidered Ornaments
Overview
The goal for this project was to create a series of unique holiday ornaments that played off of Seltzer’s fun sticker style. As an Associate Creative Director for this project, I worked with the Creative Director to help organize and guide our design team to create this line of embroidered ornaments. I also assisted in reviewing designs for production.
In addition to that I was in charge of taking photos of the new product for marketing purposes. Below are examples of some of the product photos taken of these ornaments.
Role: Associate Creative Director
Skills: Photography, Photo Shoot Planning, Photo Editing
Credits: Creative Director Gay Lam, Illustrator and Designer Shannon Lamb
Production Work
Part of my role involved reviewing and occasionally editing artwork for production. I would look out for details such as: odd die line shapes, decoration placement, seeing if designs were large enough to stitch, reviewing spec sheet instructions, and picking thread and felt colors for each ornament design.
Below is an example of the type of adjustments I would make.
The main goal here was to rework the die line and reorganize the star placement. We wanted something less symmetric and more like a night sky behind the figures in the ornament.
Original Version
My Updated Artwork
Final Product