Better Together puzzle Marketing
Overview
During my time at Seltzer I was involved and later in charge of creating images and marketing assets to promote their line of Better Together Puzzles. The goals were to keep the images on brand and to style them in a way that complimented the featured puzzle art.
While working on this project I planned photo shoots, worked with photographers in person and over long distance, and in some instances I took the images myself. Then I worked to create and edit the images to be used for digital and print assets.
Role: Associate Creative Director, Graphic Designer
Skills: Digital Marketing, Product Photography, Photo Shoot Planning, Photo Editing
Socail Media
Social posts were designed to make the product feel fun and stylish. With these images the goal was to show off the unique artwork, puzzle quality, and packaging design.
Above: A few examples of Better Together Puzzle posts made for Instagram Reel and Story formats.
Below: Examples of images used for social posts.
Website Photography
Web product photos used a more neutral approach in order to allow the product to take center stage. The fun designs and quality of the puzzles were intended to be the main focus of these images.
Website product pages followed this format, focusing on these different aspects of the puzzles: the puzzle box, the puzzle pieces, and the puzzle put together.
For homepage puzzle images, we would bring back the fun by using more color or illustrations. Similar to the approach to the social media posts, we wanted the products to feel vibrant and fun to the audience.
Email Design
Emails, like for social media, used more color. We also used it for opportunities to go into further detail about our products.
