Seltzer Halloween Stickers
Overview
As the Design Director for this project, I researched different Halloween themes that could be applied to products in our line, and I created a variety of sketches for these stickers based off of my research. I then worked with the Creative Director to help direct our illustrator with turning my sketches into these final sticker designs.
Role: Design Director
Skills: Product Development and Illustration
Credits: Creative Director Gay Lam, Illustrator Shannon Lamb
Final designs for the release
Research And Process
Research for this project involved thinking about theme of Halloween and how it could apply different motifs that are popular with Seltzer customers.
I organized mood boards based off the motifs, and then I created a variety of sketches for specific sticker designs based off what was researched. Once I felt like I had a good range of sketches, I worked with the Creative Director to pick the final ideas to move forward with. Below are the sketches we continued with.
Sketching Variety
When sketching out an idea, I believe that it is important to have some variety in these early stages to encourage the chance of making something more unique.
Below are the sketches I made when focusing on a “Halloween + Garden” theme for a sticker.
